You probably belong to at least one Facebook group, right?
But maybe you haven’t considered using a Facebook group for your business.
Today I’ll show you how to leverage a Facebook group for your company.
But before you just create a group & start inviting friends to join, remember, the group is NOT about you.
Don’t build a group, get people to join & then just spam them with links to your website.
So how do you make Facebook Groups part of your advanced Facebook marketing strategies?
Here are 6 clever ways:
6 Clever Ways to Use Facebook Groups for Marketing
1. Provide Value for Customers
Create a group to reward your customers & make them feel special — for example, a group exclusively for people who have purchased your product.
Include a link on your sales page or send emails inviting customers to join.
Use the group to follow up with customers or help them if they have questions.
Dennis Heenan created this group to answer questions from customers & motivate others:
2. Discuss Current Events
Groups are also great places to keep up with current events in your industry. That’s why we created a group called Post Planner Experts.
Here, members discuss the latest happenings in the world of social media:
3. Build Your Community
Don’t forget the Facebook marketing basics: it’s not about you!
A group should be about its members & how the group can provide value for them.
Chris Brogan’s The Secret Team is one of the best Facebook groups out there. The level of engagement is off the charts:
4. Communicate with Brand Ambassadors
When considering how to start a Facebook group for business, one of the best reasons might be to keep in touch with your biggest fans.
The strong relationships you have with your top advocates & brand ambassadors are invaluable. And a group like this lets your advocates connect with each other.
A group I belong to allows me to test new product features before they’re released to the public.
5. Promote Events
A Facebook group is really handy if you organize or promote lots of events.
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Those who attend the activities will use the group to network & share photos & notes.
6. Strengthen Your Team
If you have a diverse team of people working from different locations, create a Facebook group to keep in touch with your employees & promote company culture.