How to Create A Facebook Page Tapos Paano Ito Ipromote

Lahat yata kailangan ng facebook page especially kapag me binebenta kayo. Now here are the steps and how to promote it.

Requirements or Apps to Download :

  • Facebook page manager
  • Facebook Ads Manager

Follow these 7 steps to learn how to create a Facebook business page:

Create a Facebook Page first

1. Register for a Facebook Business Page

Facebook business pages are created using a personal Facebook account, so you’ll need to first log in to your Facebook account. In the right-hand side of the blue toolbar, find and click the “Create” button.

facebook business page

Create a New Facebook Business Page

Select “Page” from the Menu

A drop-down list will appear after clicking “Create.” Select the first option, “Page,” to create your Facebook Business Page.

facebook business page

How to Create a Business Page from a Personal Facebook Page

Choose a Page Category

You will have the option between two page categories—a “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want to choose Business or Brand.

facebook business page

Picking Your Facebook Business Page Category

2. Enter Your Business Information

Tell Facebook what you want the name of your business page to be. This should be the same as your actual business name. Then, choose a business category that best represents what your business offers. For example, a clothing brand could enter “Clothing,” which will then pre-populate a list of related options for you to choose from.

facebook business page

Choose Page Name and Select Category for Your Business Page

3. Upload Your Profile Picture & Cover Photo

Next, choose a photo to upload as your business page profile picture. Businesses commonly use their logo as a profile picture, but you may use any photo that represents your business and your business’ branding. Be sure that your image is clear and doesn’t get cropped.

If you don’t already have an image in mind that you’d like to use, or are in need of a new one, it’s worth checking Fiverr. There you can find freelance experts who can design a professional profile picture for you, whether it’s a logo another image, at an affordable price. Click here to browse freelancers.

facebook business page

Upload a Profile Picture to a Facebook Business Page

Next, consider uploading a cover photo. A cover photo is the background image that appears on your Facebook Business Page, similar to your personal Facebook account. You want your cover photo to be visually appealing and representative of your business. Your cover photo should be at least 400 pixels wide by 150 pixels tall.

If you are having trouble finding a cover image, you can create one for free using Canva. It includes many Facebook cover templates that you can easily customize without any graphic design skills or knowledge.

facebook business page

Upload a Cover Photo to a Facebook Business Page

4. Invite Friends to Like Your Page

Facebook will prompt you to invite your current Facebook friends from your personal account to like your new business page. Existing Facebook friends can provide a good initial base of likes for a new Facebook Business Page, so it is advised to go ahead and do this. Either click the pop-up prompt, or invite friends from your “…” button from your business page as illustrated below.

facebook business page

Invite Friends to Like a Facebook Business Page

5. Include Additional Business Details

In the left-hand menu, find and select “About.” This is where you will input information that tells readers about your business, from ways to contact you to your products or menu. Enter all pertinent information, such as your website, hours, and contact information.

It’s not uncommon for a business’ Facebook page to rank higher in organic search than their website, given Facebook’s domain authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your business.

facebook business page

Business Information to Complete a Facebook Business Page

6. Add a Button to Your Page

After you have input all of your important information into your Facebook business page, you will want to add a button to your page, which will appear in the top right-hand of your business page below your cover photo. This acts as your Facebook page’s call-to-action (CTA) and is free to use. Including a relevant one to your business can help generate more leads, and in return, increase sales. To do this, click the blue “+ Add a Button” option on the left-hand side of your page below your cover image.

facebook business page

Example of How to Add a Button to a Facebook Business Page

You can choose from the following types of buttons: Book with You, Contact You, Learn More, Shop, or Download. Select the button type that best suits your business. For example, a hair salon would likely want to use the Book with You option, whereas a brand selling products would find the Shop option a better fit.

facebook business page

Add a Button to a Facebook Business Page

7. Market Your Facebook Business Page by Being Active on Facebook

Creating a Facebook Business Page is only the first step to marketing your business on Facebook. You will need to be active on Facebook in order to market your page and grow an audience. For example, you will not only want to be consistent in posting on your page, but you will also want to actively participate in relevant groups where your target audience is likely spending their time.

How to advertise on Facebook: A step-by-step guide

Step 1. Choose your objective

Log into Facebook Ads Manager and select the Campaigns tab, then click Create to get started with a new Facebook ad campaign.

Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals:

  • Brand awareness: Introduce your brand to a new audience.
  • Reach: Expose your ad to as many people in your audience as possible.
  • Traffic: Drive traffic to a specific web page or app.
  • Engagement: Reach a wide audience to increase the number of post or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
  • App installs: Get people to install your app.
  • Video views: Get more people to watch your videos.
  • Lead generation: Get new prospects into your sales funnel.
  • Messages: Encourage people to contact your business using Facebook Messenger.
  • Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product).
  • Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
  • Store visits: Drive nearby customers to bricks-and-mortar stores.
facebook advertising

Choose a campaign objective based on your goals for this particular ad. Keep in mind that for conversion-oriented objectives (like sales) you can pay per action, but for exposure objectives (like traffic and views) you will pay for impressions.

For this example, we’ll choose the Engagements objective. Some of the options you see in the next steps will vary slightly based on which objective you choose.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.Get the free guide right now!

Step 2. Name your campaign

Scroll down to name your Facebook ad campaign and choose whether to set up an A/B split test. You will also choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now you can leave it turned off.

For the Engagements objective, you’ll also choose whether to focus on post engagement, page likes, or event responses. For this example, we’ll choose Page likes.

Facebook advertising guidelines

Click Set Up Ad Account to continue.

Step 3. Set up your ad account

If you’ve already set up an account, you won’t see this step, of course. You’ll go straight through to targeting your audience.

But if you’re new to Facebook advertising, you’ll need to enter some key account details here. Enter your country, preferred currency, and time zone, then click Continue.

Choose wisely, because if you want to change these options later, you’ll have to create a separate ad account.

Step 4. Target your audience

At the top of this screen, you will name your Facebook ad campaign and choose which Page to promote.

how to advertise on Facebook

Scroll down to start building the target audience for your ads.

You’ll see the first option is to add a custom audience of people who have already interacted with your business on or off Facebook. We’ve got a separate guide to walk you through Facebook custom audiences, so here we’ll focus on the targeting options.

Start by selecting your target location, age, gender, and language. As you make your selections, keep an eye on the audience size indicator on the right of the screen, which gives you a sense of your potential ad reach.

advertising on facebook

Now it’s time for the detailed targeting.

  • Detailed targeting: Use this field to specifically include or exclude people based on demographics, interests, and behaviors. You can get really specific here. For instance, you could choose to target people who are interested in both meditation and yoga, but exclude people who are interested in hot yoga.
  • Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Facebook Page” to reach people who already know your brand.

Step 5. Choose your Facebook ad placements

Scroll down to choose where your ads will appear. If you’re new to Facebook advertising, the simplest choice is to use automatic placements. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results pero mahal ito.

Once you have more experience, you may wish to place your Facebook ads in specific locations. You have the following options:

  • Device type: Mobile, desktop, or both.
  • Platform: Facebook, Instagram, Audience Network, or Messenger, with several sub-options within each category (like feed versus right column versus Stories).
  • Mobile devices and operating systems: iOS, Android, or both.
Facebook ad guidelines

Step 6. Set your budget and schedule

Next, you decide how much money you want to spend on your Facebook paid ads. You can choose a daily or lifetime budget, then set the start and end dates if you want to schedule your ad in the future, or choose to make it live right away.

Advertising on Facebook cost

You can get into pretty fine detail about how you want to spend your money using the advanced budget options.

Facebook advertising cost

Keep in mind that running your paid advertising on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook. You can only set a schedule if you have created a lifetime budget for your ad.

When you’ve made your selections, and you’re happy with the audience size indicator, click Continue.

Step 7. Create your ad

First choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process.

Facebook ad examples

Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements (mobile, desktop news feed, right column, and so on). When you’re happy with your choices, click the green Confirm button to submit your order, then wait to get an email from Facebook notifying you that your ad has been approved.

Facebook ad specs

Image and video specs for Facebook ads

There are a lot of details to keep in mind when getting your images and videos ready for Facebook ads. Since these details can change often, we’ve compiled them in a separate post of Facebook ad specs for images and videos.

Text and objective specs for Facebook ads

To plan effective ads, you need to keep the allowed character counts in mind. Anything beyond these text limits will be cut off.

You also need to understand which types of Facebook ads work with each of the ad campaign objectives described above.

Photo ads

  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except video views

Video ads

  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except video views

Carousel ads

  • Headline: 40 characters
  • Link description: 20 characters
  • Body text: 125 characters
  • Campaign objectives: All except engagement and video views

Slideshow ads

  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except video views

Collection ads

  • Headline: 25 characters
  • Link description: n/a
  • Body text: 90 characters
  • Campaign objectives: Traffic, conversions, catalog sales, store visits

Instant Experience ads

  • Headline: No strict limits—insert text blocks using Facebook’s templates
  • Link description: (same as above)
  • Body text: (same as above)
  • Campaign objectives: All except lead generation, catalog sales, and messages

Lead ads

  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: Lead generation

Messenger ads

  • Headline: 25 characters
  • Link description: n/a
  • Body text: 125 characters
  • Campaign objectives: Brand awareness, reach, traffic, app installs, conversions, catalog sales, messages
maida
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She has been working online,remotely for the past 20 years, managing the premium domain assets for one of the worlds top domainers. She is COO of Contrib.com and Zipsite.net

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